More generally M.I.C.E. stands for – Meetings, Incentives, Conventions or Conferences, Events or Exhibitions
A special type of tourism where large groups are brought together for some particular purpose, usually planned well in advance.
Meeting Industry is another term for this kind of tourism
Incentive tourism is usually a type of rewards for employee, business partners or clients. Incentive tourism is usually done purely for entertainment, rather than professional or educational purposes.
MICE tourism normally has a well-planned agenda centered around a particular theme. Such tourism is a specialized area with its own trade shows (e.g. IMEX) and practices. MICE tourism is known for its extensive planning and demanding clientele.
Come and enjoy a MICE Israel tour with Eshet Incentives.
Sample case studies we had done in Israel can be seen on Incentives Case Studies